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Explore first-hand data from over 4 million users and one hundred thousand polls sent every month, backed by independent 3rd party studies, to learn how valuable polls can be to your business.
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The Value of Polls

Let’s crunch the numbers to see how much of an impact polls can have on your business.
We know the 3 core value propositions of Polls are:
value props of polls: users love polls, polls drive organic growth, polls increase purchases
Let’s look at the data behind each of these.

1. Users Love Polls

Polls have become extremely popular over the last few years. All of the major players across several industries have incorporated polls into their product in some way or another.

These businesses added polls because polls are a fun and helpful way to engage users.
companies using polls: TikTok, Snapchat, Instagram, Facebook Messenger, Spotify, Twitter, Netflix

Group Chat Polls

There are several type of polls, but the type we are most interested in are group chat polls: Polls that your users send to their friends in group chats to decide things like which reservation to book, or which tickets to buy.

Group chat polls have exploded in popularity in the last 2 years. Now, polls are even more popular than GIF keyboards on the App Store!

App Store Rank: Polls for iMessage is the #2 rated free app in the iMessage App Store

2. Polls Drive Organic Growth

Polls are the subtle referral program that actually works.

  1. When someone receives a poll, they receive it from a friend
  2. It builds brand trust by signaling to their friends that they use your product
  3. Their friends get engaged with your content and become new users
Average New Users per Poll
2 New Users per Poll
diagram showing how people send polls to their friends, and as a result 2 new users are acquired

Break-down by user flow

The Polls Platform is extremely flexible, allowing you to design various user flows based on your goals. If someone receives a poll and they already have your app installed, the poll will open inside your app.

Let's take a look at what happens if someone receives a poll and does not have your app installed, and how the different configurations impact your conversion rate.

Lowest Friction: 2 New Users per Poll

The most common user flow, and the most frictionless for users, allows the user to view the poll and your content on the web, without needing to install anything
This flow leverages web to reduce friction, and results in the highest conversion rate.

Result: 2 New Users per Poll

Optimizing Mobile Installs: 1.5 Installs per Poll

Some of our customers have found that users that have installed their mobile app have a higher LTV. So we changed the user flows to optimize for mobile installs.
This flow introduces a bit of friction which has an impact on conversion rate, however due to the higher value of mobile users there is a net benefit.

Result: 1.5 Mobile Installs per Poll

Other Strategies

There are several other ways to modify the workflow to optimize for your goal, such as:

  1. Requiring app install in order to view the poll
  2. Requiring users to provide the contact info, or create an account, in order to vote

We’ll work with you to define the best strategy, and we can A/B test to drive the highest outcome.

3. Polls Increase Purchases

The main benefits of polls are the value to users as a helpful tool and the resulting organic growth. However, we are optimistic that polls can do even more.
People are 4x more likely to buy when referred by a friend.Nielsen
Studies have shown that after getting input from friends, consumers are 4x more likely to make a purchase. Polls help streamline this process, when our friends vote on a poll, they’re giving the buyer confidence that they’re making the right choice.

Polls also help overcome some of the common issues that prevent purchases. For example, sometimes we need to check in with our friends to make sure they’re available at a certain time for a reservation, or a certain day for an event. By the time we get an answer from everyone, the reservation or tickets might be sold out! Polls streamline and organize this process so we can confirm quickly and book the reservation.

When we talked about organic growth, we mentioned how polls build brand trust, because when users send polls to their friends, they are signaling to their friends that they use your product. Studies on referral programs have shown that this brand trust users have when their friends recommend product have drastic impact on the users behavior once they join.
Customers acquired through word-of-mouth have a 37 percent higher retention rate.Deloitte
These users are more engaged, more likely to be retained, and more likely to make purchases.

Case Study

Case Study: Increased organic growth in 1 week
We’re proud to be working with some of the most innovative companies in the world. Read here to see how we’re increasing organic growth through the power of Polls.